MUBAROK, D. .; ADJANI, K.; RIDHO HUTAMA, B. D. .; MUHAMAD MALIK MUTOFFAR; RINA INDRAYANI. BIG DATA ANALYTICS DAN MACHINE LEARNING UNTUK MEMPREDIKSI PERILAKU KONSUMEN DI E-COMMERCE. Jurnal Informatika dan Rekayasa Elektronik, [S. l.], v. 8, n. 1, p. 159–167, 2025. DOI: 10.36595/jire.v8i1.1561. Disponível em: https://e-journal.stmiklombok.ac.id/index.php/jire/article/view/1561. Acesso em: 16 jul. 2025.